A business category defines the industry or market in which a company operates. It helps customers, stakeholders, and service providers understand its speciality. For example, a business could fall under categories like Retail, Hospitality, Technology, or Healthcare, among many others.
Each category typically encompasses specific products, services, and customer needs. Choosing the right category is essential for branding, marketing, and positioning the business within its target audience. It also plays a vital role in directories, online listings, and search engines to help potential customers discover relevant services or products.
It often chooses subcategories to provide more detailed insights into its offerings. For instance, the “Retail” category might specify “Clothing Stores” or “Electronics.” This allows for more precise audience targeting and enhanced search visibility.
